Vermont’s ski areas welcomed an additional 230,000 skiers this year

Vermont’s ski areas welcomed an additional 230,000 skiers this year, an increase of 6.5% over last year, according to Ski Vermont, an industry organization. The total of 3.76 million skier visits − the metric resorts use to gauge their business − was 6% below Vermont’s 10-year average, reflecting the lingering effects of the COVID-19 pandemic, but Vermont resorts outpaced the 4% growth of the rest of the Northeast’s ski resorts. A skier visit is defined as one person skiing or snowboarding for one day. Ski Vermont said Vermont’s growth suggests the state was successful in “recapturing” some of the skiers and riders who were unable to visit last year because of COVID-related travel restrictions and the closure of the Canadian border. Another challenge for Vermont ski areas was unfavorable early season weather for snowmaking, limiting the amount of terrain they could open for the Christmas-New Year’s holidays and into January. Both Jay Peak and Sugarbush welcomed skiers into May. Killington came out on top again with the longest season in the east, opening its lifts on Nov. 5 and not closing them until June 5 for seven months of skiing. Vermont’s 29 cross-country ski areas reported 350,000 skier visits this year, an increase of 5.2% over pre-pandemic numbers.

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