Yelloh will cease operations

Yelloh, a food delivery company formerly known as Schwan’s, announced Monday that it will cease operations in November. Founded as Schwan’s in Marshall, Minnesota, in 1952, the company expanded to serve people nationwide, delivering frozen meals, food, treats and ice cream to homes. Its products are available currently via direct ship or through delivery from the company’s distinctive yellow trucks. The company announced its name change to Yelloh in 2022. Yelloh blamed “multiple insurmountable business challenges” in part for the move to end its operations, as well as changing lifestyles and economic and market forces. The company has about 1,100 employees.